AUTHOR/S: Jovelyn A. Castro, Donna Vida M. Abrina, Roger James Plasabas
DATE COMPLETED: Ausgust 2018
ABSTRACT
This research, utilizing descriptive design and using questionnaire as research instrument, aimed to determine the profile of 100 local suppliers of locally-made products in the Davao Region and 425 potential consumers from the three (3) Districts of Davao City. Davao Region specifically refers to the four cities namely Davao City, Digos City in Davao del Sur, Mati City in Davao Oriental and Tagum City in Davao del Norte and the capital towns of Malita in Davao Occidental and Nabunturan in Davao de Oro (originally known as Compostela Valley). Results show that majority of the suppliers are micro-entrepreneurs selling Finished Processed Foods; willing to give discount and to participate in DTI supported online market with local MSMEs and to spend P999 or below for an online market. They supply other businesses as wholesalers and sell directly to end users; they use the internet to transact business spending Php 2,999 and below on a monthly basis. They also spend much time advertising products through word of mouth and the social media. Majority have never participated in trade fairs, product exhibits or expos due to long travel and lack of budget. Most of the customers are students, ages 20-29, spending 5 hours a day chatting/instant messaging on the internet; willing to buy organic food products, personal care and homecare products from grocery stores in malls, public markets and physical stores. They prefer natural, organic products locally-made in Mindanao and are willing to spend Php500-999 per online transaction through cash on delivery (COD) and payment center 1-3 times per month. They also desire to have more access to goods from Facebook, Business’ own webpage and Instagram, Public Webpages (OLX, Lazada, Zalora, etc), and Twitter. They use downloadable application and prefer that goods be delivered door-to-door.
KEYWORDS: Locally-Made Products, Micro, small & Medium Entrepreneurs, Product Demand, Davao Region
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